A JUICY, HOP DRIVEN IPA PACKED FULL OF ORGANIC AMERICAN AND NEW ZEALAND HOPS PRODUCING A CLASSIC CRAFT IPA
Water, organic barley malt, organic hops, yeast
In the classic movie ‘Catch Me If You Can,’ Frank explains distraction to Hanratty with the classic line “the Yankees always win because the opposition can’t keep their eyes off the pinstripes.”
People generally only know what we tell them, so if we distract them with something shiny, they might not see the dirt.
So if we claimed WE SAVE THE WORLD because we’re shiny ORGANIC & B CORP & we use GREEN ENERGY, whilst omitting to tell you about our carbon footprint which is currently higher than we’d like, then you might be none the wiser about the areas where we need to (& will) do better.
This would be GREENWASHING & you’d be surprised how much of it goes on.